Junior Social Media Manager - Hindi

Remote (India)

2-3 years

Full-time

About the Role

The Better India is looking for a passionate, creative, and growth-oriented Hindi Social Media Manager to lead and scale our Hindi social media presence. The ideal candidate will have a strong understanding of digital storytelling, audience behavior, platform trends, and content strategy, with the ability to create meaningful impact through engaging Hindi content.

Key Responsibilities

Content Strategy & Audience Growth

• Identify and leverage trending topics, current affairs, and cultural moments to create timely, high-engagement Hindi content.
• Develop and execute social media strategies that drive organic growth, audience engagement, and brand awareness across platforms.
• Conceptualize and launch new content series, campaigns, and storytelling formats aligned with audience interests and organizational goals.
• Contribute to audience development and community-building initiatives.

Content Planning & Execution

• Plan, manage, and publish high-quality Hindi content across social media platforms.
• Own and achieve weekly and monthly content, reach, engagement, and growth targets.
• Create platform-specific content strategies to maximize performance and audience retention.
• Monitor content performance and use insights to optimize future content planning and execution.

Editorial Excellence & Brand Alignment

• Ensure all content aligns with The Better India's editorial standards, ethics, values, and storytelling principles.
• Maintain high standards of accuracy, sensitivity, fact-checking, and audience relevance.
• Uphold and strengthen the brand voice while crafting compelling and impactful narratives.

Innovation & Experimentation

• Proactively identify opportunities to test new content formats, campaigns, and audience engagement strategies.
• Experiment with emerging platform features, trends, and storytelling approaches to improve content performance.
• Take ownership of innovative ideas from ideation through execution, analysis, and optimization.

Collaboration & Performance Reporting

• Work closely with editorial, design, video, and other cross-functional teams to create engaging multimedia content.
• Track and analyze key performance metrics across platforms.
• Prepare regular reports highlighting content performance, key learnings, audience insights, and growth opportunities.
• Collaborate with stakeholders to align content strategies with broader organizational objectives.

What We're Looking For

• Strong understanding of social media platforms, audience behavior, and content trends.
• Excellent Hindi writing, editing, and storytelling skills.
• Experience creating and executing social media growth strategies.
• Analytical mindset with the ability to interpret performance data and translate insights into action.
• Creative thinker with a passion for experimentation and innovation.
• Ability to work collaboratively in a fast-paced, mission-driven environment.

Why Join Us?

At The Better India, you'll have the opportunity to shape meaningful stories, build engaged communities, and create content that inspires positive change at scale.